Profile: DARREN CARLSON

Personal background
JOHN DARREN CARLSON 678-761-3510 cell 770-614-7639 home
4828 Sunview Court
Suwanee Georgia 30024 Email to: hottestpcparts4u@yahoo.com
Professional Profile:
A dynamic, competitive automotive management professional with 18 years experience in retail dealership and aftermarket automotive sales and service environments. An imaginative and innovative individual with proven management, customer sales, advertising, marketing skills, as well as keen business development skills combined with a high level of automotive mechanical knowledge and technical repair skills. A history of significant net profit level increases combined with large customer satisfaction level improvement achievements, all illustrate the ability to combine parts and labor cost control, sales revenue growth and procedural process improvements through effective staff training and motivation and management.
Professional Skill Set:
• Strategic Planning
• Budgeting/Financing
• Retail Site Development
• Team-Building/Training
• Staff Development
• Profitability Improvement
• Employee Time Management
• Customer service • Performance Management Training
• Inventory Management/Controls
• Vendor Liaisons/Parts Distributors
• Advertising & Marketing
• Consultative Sales/Fleet building
• Client Base Building
• Operational Management
• Certified ASE Technician
Professional Experience:
Precision Tune Automotive Care
General Operations Manager
2005-2006
Duluth, Georgia

Achievements:
• Posted a sales increase of 42% over previous year’s sales.
• Claimed a company standing of 5th place in the Southeast region.
• Decreased cost of combined parts and labor across the board.
• Recruited and trained new technicians for the Atlanta market.
• Implemented new parts vendors and lines of goods to increase sales and stocking parts inventory level profits.
Responsibilities:
• Directly responsible for all business operations, profit and loss reports.
• Identify and correct image related store concerns.
• Lowered inventory dollar amounts while increasing parts penetration.
• Maintained close relationships with local area Dealer parts departments.
• Reconditioned and/or replaced all shop equipment for correct operation.
• Opened Monday-Saturday 8:00AM to 6:00PM

Ehler Enterprises, LLC D.B.A – NEXTIRE GOODYEAR
Suwannee, Georgia
2004-2005
Automotive Service Manager
Achievements
• Large service and tire sales increases led us to be the consistent sales leader of an 8 store company.
• Led training classes to A.S.E certify a team of 8 technicians.
• Completed all online training from Goodyear and Dunlop.
• Achieved Georgia Emissions Inspector Certificate.
• Improved road hazard sales to over 77% of all tires sold.
Responsibilities:
• Directly responsible for maximizing shop production.
• Servicing existing local client base while increasing sales and customer satisfaction levels across the board.
• Worked closely with parts vendors to achieve best inventory matrix/levels
• Maintained close relationships with local area Dealer parts departments.
• Maintained all shop equipment in this 12 bay modern facility.
• Opened Monday-Saturday 7:30AM to 6:30PM


Brake Centers Of The Southwest, D.B.A- Just Brakes Atlanta, Georgia 1997-2003 Operations and Center Development Manager
Achievements:
• Opened and maintained 31 center locations in the Atlanta market.
• Recruited and trained over 160 center managers and technicians.
• Produced the highest average net profit levels in an 8 state corporation.
• Maintained a 97 percent Atlanta market C.S.I level for over 4 years.
• Worked in 48 stores in 8 states to improve profitability levels.
Responsibilities:
• Directly responsible for Atlanta market profitability and performance.
• Solely responsible for implementation and enforcement of company policy
• Recruiting, training, and motivating a very large technician base.
• Establishing and achieving goals with management and staff.
• Providing a safe business environment for employees and customers.



Jim Bewley Mitsubishi Albuquerque, New Mexico
1995-1997
Assistant Service Manager
Achievements:
• 9 Consecutive record months in a twelve-month period.
• One of 4 A.S.E certified Mitsubishi technicians certified in N.M
• Annual gross volume increases fifty percent over previous year’s business.
• Successful completion of all ten technicians with A.S.E certifications.
Responsibilities:
• Served as dealership service development project manager.
• Implemented innovative sales strategies in regards to service package selling to a newly formed and existing client base.
• Maintained above national average C.S.I levels over 97 percent.
Twin City BMW Honda Volkswagen Savoy, Illinois
1991-1994
BMW Automotive Sales Consultant
Achievements:
• Awarded 9 times by BMW North America for sales leadership.
• Youngest BMW certified sales consultant in Illinois district market.
• Maintained an average unit volume of 9 cars per month.
Responsibilities:
• Maintained a high level of customer satisfaction.
• Attended factory sponsored product knowledge training seminars.
• Completed BMW competitive marketing strategies classes.
• Sold units on an outside basis to open market share and sales.
Education
University of Illinois Champaign, Illinois
Bachelor of Science Business Administration, marketing candidate
1992

Colorado Aero Tech Broomfield, Colorado
Airframe and Powerplant Certified Technician (F.A.A- Aviation)
1997
Professional Affiliations
Member Automotive Service Association A.S.A Certified A.S.E Technician
Member Better Business Bureau Atlanta Georgia ADP/Reynolds Training
Microsoft Windows/Office Literate S.A.E Member since 2002
Personal and Professional References Available Upon Request

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