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UC New Logo
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Author | Message |
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James Sotherden Send message Joined: 16 May 99 Posts: 10436 Credit: 110,373,059 RAC: 54 |
That new seal is not only hideous but down right ugly. Calling it a flushing toilet is disrespecting the toilet. I had a good laugh at the pepper spraying seal though. To go one step further, The guy should be peeing on that new seal. [/quote] Old James |
kittyman Send message Joined: 9 Jul 00 Posts: 51468 Credit: 1,018,363,574 RAC: 1,004 |
Anybody want a swirly? "Freedom is just Chaos, with better lighting." Alan Dean Foster |
Nick Send message Joined: 11 Oct 11 Posts: 4344 Credit: 3,313,107 RAC: 0 |
That new seal is not only hideous but down right ugly. Calling it a flushing toilet is disrespecting the toilet. I had a good laugh at the pepper spraying seal though. To go one step further, The guy should be peeing on that new seal. Oh James, you are awful......but your right. The Kite Fliers -------------------- Kite fliers: An imaginary club of solo members, those who don't yet belong to a formal team so "fly their own kites" - as the saying goes. |
Thomas Send message Joined: 9 Dec 11 Posts: 1499 Credit: 1,345,576 RAC: 0 |
Chris, It's true that this logo is radically different than the old and it may shock some people, but I think they should have need of revival. I think it's deliberately focused on the Internet to show that the University knows how to take the turn to modernity. I'm not saying this is the best logo they could have chosen but we need more explanation on the strategic and marketing choices that led to the creation of this logo. And I'm sure you know that creating a logo often appears to be completely abstract, even absurd, as it appeals to our unconscious when we look. I can even give you the example of a corporate logo operator number 1 in France in the telecommunications sector, France Telecom. This company called Orange and here's the logo : http://fr.wikipedia.org/wiki/Fichier:Orange_logo.svg Can you imagine the heads of people on the day of the unveiling of the logo ? Yet today, the logo is recognized all over the world and has gained notoriety as nobody knew the day of the unveiling. We can say that it's a success. We even conflates Orange & France Telecom ! The reason for this success remain mysterious... In any case, I would like to read the full analysis of the new University logo. With much more explanation than just this sentence : What we have tried to do is to create a mark that is iconic, flexible, and solid enough that it works to represent the UC system as a whole |
W-K 666 Send message Joined: 18 May 99 Posts: 19048 Credit: 40,757,560 RAC: 67 |
From the Berkeley news pages. http://www.universityofcalifornia.edu/news/article/28794 |
Gary Charpentier Send message Joined: 25 Dec 00 Posts: 30640 Credit: 53,134,872 RAC: 32 |
In any case, I would like to read the full analysis of the new University logo. With much more explanation than just this sentence : Have you all forgotten, Governor Moonbeam is back in charge of California. Such shenanigans is to be expected. As to some of those other versions, I'm surprised someone didn't come up with a version with pee swirling down a loo. |
Angela Send message Joined: 16 Oct 07 Posts: 13130 Credit: 39,854,104 RAC: 31 |
We hate it too! |
Thomas Send message Joined: 9 Dec 11 Posts: 1499 Credit: 1,345,576 RAC: 0 |
Thanks very much WinterKnight, I think there are three things to remember in this article which are particularly interesting : "The seal signifies the prestige and tradition of the university itself, and is a treasured part of the UC identity," Simon said. "There has never been any plan to replace it with the monogram." A small team of UCOP designers did the work in-house, Simon said, and the campus community was consulted throughout the development process. Consultation included discussions with an array of campus, parent and alumni audiences. Communications leadership from each campus was involved in reviewing design ideas but also in suggesting broader outreach strategies to build greater awareness and understanding of the university system. The monogram serves an entirely different visual function than the UC seal — and media images showing the two symbols side by side have fueled that misunderstanding, Simon said. I don't think whether it's a demagogic speech... But it seems that the logo is hated by all ! Oups... |
soft^spirit Send message Joined: 18 May 99 Posts: 6497 Credit: 34,134,168 RAC: 0 |
Janice |
soft^spirit Send message Joined: 18 May 99 Posts: 6497 Credit: 34,134,168 RAC: 0 |
protesting to SETI would not help.. protesting to Berkeley probably would not help. It would be decided by ALL the UC campuses. they all look silly. But cutting funding because of a bad logo would not make sense either. Janice |
soft^spirit Send message Joined: 18 May 99 Posts: 6497 Credit: 34,134,168 RAC: 0 |
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Bill Turner Send message Joined: 29 Nov 10 Posts: 112 Credit: 37,989 RAC: 0 |
I hope Seti won't be made to join in this nonsense, which is exactly what it is! Nice coiler though. **Check out my wifes cupcakes** |
Thomas Send message Joined: 9 Dec 11 Posts: 1499 Credit: 1,345,576 RAC: 0 |
Los Angeles Times | December 14, 2012 | 10:10 AM |
John Clark Send message Joined: 29 Sep 99 Posts: 16515 Credit: 4,418,829 RAC: 0 |
Good It's good to be back amongst friends and colleagues |
W-K 666 Send message Joined: 18 May 99 Posts: 19048 Credit: 40,757,560 RAC: 67 |
Yup, keep the old logo's they are always much better. |
zoom3+1=4 Send message Joined: 30 Nov 03 Posts: 65738 Credit: 55,293,173 RAC: 49 |
Good Yep, the old logo was just fine, the new one, reminds one of a flushing toilet I've read. The T1 Trust, PRR T1 Class 4-4-4-4 #5550, 1 of America's First HST's |
Sirius B Send message Joined: 26 Dec 00 Posts: 24879 Credit: 3,081,182 RAC: 7 |
& no longer British but Indian. |
Sirius B Send message Joined: 26 Dec 00 Posts: 24879 Credit: 3,081,182 RAC: 7 |
Yep & you already gave the reason 2 posts up. This is the 21C where Quick & Dirty = megabucks rules! |
W-K 666 Send message Joined: 18 May 99 Posts: 19048 Credit: 40,757,560 RAC: 67 |
Do we need an iconic logo's thread? like Phillips, Plessey ... edit] notice that car makers usually keep logo no matter how many times they change hand, e.g. Jaguar |
kittyman Send message Joined: 9 Jul 00 Posts: 51468 Credit: 1,018,363,574 RAC: 1,004 |
If an institution or company has a reputation or history of quality, respect, standards, whatever.... I think they lose a lot by ditching the labels or symbols that have represented that for so long. There is something to be said for tradition. Or in the case of UC, being 'old school', as I think that a lot of people are coming to realize that standards and morals held in the past were superior to what society has now. "Freedom is just Chaos, with better lighting." Alan Dean Foster |
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