UC New Logo

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Profile Chris SCrowdfunding Project Donor
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Message 1314622 - Posted: 13 Dec 2012, 12:41:26 UTC

I hope Seti won't be made to join in this nonsense, which is exactly what it is!

Oh dear



Those are my principles, and if you don't like them ... well, I have others.
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I also have mine, and if you don't like them ... tough, live with it.
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Profile James SotherdenProject Donor
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Message 1314731 - Posted: 13 Dec 2012, 17:57:49 UTC

That new seal is not only hideous but down right ugly. Calling it a flushing toilet is disrespecting the toilet. I had a good laugh at the pepper spraying seal though. To go one step further, The guy should be peeing on that new seal.


[/quote]

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Message 1314732 - Posted: 13 Dec 2012, 18:01:09 UTC

Anybody want a swirly?


Cats.....what more does one need?

Have made friends in this life.
Most were cats.

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Message 1314745 - Posted: 13 Dec 2012, 18:11:43 UTC

I can pretty much be sure that the Regents that are supposed to run UC, were "advised" by some trendy PR firm that they ought to modernise themselves with a new 21C logo. Thus making a fool out of UC and pocketing many thousands of dollars in the process. Happens all over the world and it's high time that people put their foot down and said no. Tradition, and solidarity within a society is a basic concept of respect, which should be maintained.





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Message 1314754 - Posted: 13 Dec 2012, 18:24:17 UTC - in response to Message 1314731.
Last modified: 13 Dec 2012, 18:25:43 UTC

That new seal is not only hideous but down right ugly. Calling it a flushing toilet is disrespecting the toilet. I had a good laugh at the pepper spraying seal though. To go one step further, The guy should be peeing on that new seal.

Oh James, you are awful......but your right.
The Kite Fliers

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Kite fliers: An imaginary club of solo members, those who don't yet
belong to a formal team so "fly their own kites" - as the saying goes.

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Message 1314763 - Posted: 13 Dec 2012, 18:30:15 UTC

Chris,
It's true that this logo is radically different than the old and it may shock some people, but I think they should have need of revival. I think it's deliberately focused on the Internet to show that the University knows how to take the turn to modernity. I'm not saying this is the best logo they could have chosen but we need more explanation on the strategic and marketing choices that led to the creation of this logo. And I'm sure you know that creating a logo often appears to be completely abstract, even absurd, as it appeals to our unconscious when we look.
I can even give you the example of a corporate logo operator number 1 in France in the telecommunications sector, France Telecom. This company called Orange and here's the logo :

http://fr.wikipedia.org/wiki/Fichier:Orange_logo.svg

Can you imagine the heads of people on the day of the unveiling of the logo ? Yet today, the logo is recognized all over the world and has gained notoriety as nobody knew the day of the unveiling. We can say that it's a success. We even conflates Orange & France Telecom ! The reason for this success remain mysterious...

In any case, I would like to read the full analysis of the new University logo. With much more explanation than just this sentence :

What we have tried to do is to create a mark that is iconic, flexible, and solid enough that it works to represent the UC system as a whole

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Message 1314864 - Posted: 13 Dec 2012, 21:26:02 UTC
Last modified: 13 Dec 2012, 21:26:10 UTC

From the Berkeley news pages. http://www.universityofcalifornia.edu/news/article/28794

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Message 1314994 - Posted: 14 Dec 2012, 4:27:05 UTC - in response to Message 1314763.

In any case, I would like to read the full analysis of the new University logo. With much more explanation than just this sentence :

What we have tried to do is to create a mark that is iconic, flexible, and solid enough that it works to represent the UC system as a whole

Have you all forgotten, Governor Moonbeam is back in charge of California. Such shenanigans is to be expected.

As to some of those other versions, I'm surprised someone didn't come up with a version with pee swirling down a loo.


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Message 1315020 - Posted: 14 Dec 2012, 6:44:15 UTC

We hate it too!

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Message 1315028 - Posted: 14 Dec 2012, 7:10:44 UTC - in response to Message 1314864.

Thanks very much WinterKnight,

I think there are three things to remember in this article which are particularly interesting :

"The seal signifies the prestige and tradition of the university itself, and is a treasured part of the UC identity," Simon said. "There has never been any plan to replace it with the monogram."


A small team of UCOP designers did the work in-house, Simon said, and the campus community was consulted throughout the development process. Consultation included discussions with an array of campus, parent and alumni audiences. Communications leadership from each campus was involved in reviewing design ideas but also in suggesting broader outreach strategies to build greater awareness and understanding of the university system.


The monogram serves an entirely different visual function than the UC seal — and media images showing the two symbols side by side have fueled that misunderstanding, Simon said.


I don't think whether it's a demagogic speech...
But it seems that the logo is hated by all ! Oups...

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Message 1315040 - Posted: 14 Dec 2012, 8:39:23 UTC
Last modified: 14 Dec 2012, 8:42:28 UTC



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Message 1315077 - Posted: 14 Dec 2012, 12:46:20 UTC
Last modified: 14 Dec 2012, 12:49:24 UTC

Done. That will be 100,000 Dollars please

You would be about right Soft!

Have they been looking at the UK Open University???



The problem is that Seti cannot officially object in case it affects their funding. But this is an absolute nonsense, and as an "Official Friend of Cal" according to my many certificates of acknowledgement of my donations, I am going to write and protest personally.

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Message 1315079 - Posted: 14 Dec 2012, 12:51:18 UTC - in response to Message 1315077.

protesting to SETI would not help.. protesting to Berkeley probably would not help. It would be decided by ALL the UC campuses. they all look silly.

But cutting funding because of a bad logo would not make sense either.



Janice

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Message 1315083 - Posted: 14 Dec 2012, 13:07:06 UTC

Don't misunderstand me Soft. I meant I will protest directly to the University without mentioning Seti. In no way whatsoever would I take the slightest risk of embarrassing or affecting Seti.

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Message 1315106 - Posted: 14 Dec 2012, 14:41:58 UTC - in response to Message 1315083.

http://www.universityofcalifornia.edu/



Janice

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Message 1315107 - Posted: 14 Dec 2012, 14:43:37 UTC - in response to Message 1314622.

I hope Seti won't be made to join in this nonsense, which is exactly what it is!

Oh dear




Nice coiler though.
**Check out my wifes cupcakes**

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Message 1315184 - Posted: 14 Dec 2012, 18:30:28 UTC
Last modified: 14 Dec 2012, 18:31:05 UTC

Los Angeles Times | December 14, 2012 | 10:10 AM

After a firestorm of criticism, the University of California will suspend the use of its new, modernistic logo, officials said today

The move comes after an online revolt complete with mocking memes, Twitter insults and a petition to restore the old logo.

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Profile Chris SCrowdfunding Project Donor
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Message 1315187 - Posted: 14 Dec 2012, 18:32:42 UTC

Just amazing what can be done. Wink wink ;-)

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Message 1315774 - Posted: 15 Dec 2012, 22:39:16 UTC

Good


It's good to be back amongst friends and colleagues



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Message 1315826 - Posted: 16 Dec 2012, 0:22:28 UTC

Yup, keep the old logo's they are always much better.

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Message boards : Cafe SETI : UC New Logo


 
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