Are we really so stupid that banks, cable companies and cell phone providers can just change names


log in

Advanced search

Message boards : Politics : Are we really so stupid that banks, cable companies and cell phone providers can just change names

1 · 2 · 3 · Next
Author Message
Profile Bob DeWoody
Avatar
Send message
Joined: 9 May 10
Posts: 1543
Credit: 559,367
RAC: 479
United States
Message 1148830 - Posted: 4 Sep 2011, 8:00:21 UTC

and all is forgotten? It seems like every couple of years now these service providers can change their names and come up with a new list of lies about how great they are and people will buy into it. And oh, I left out insurance companies.
____________
Bob DeWoody

My motto: Never do today what you can put off until tomorrow as it may not be required.

Profile Chris SProject donor
Volunteer tester
Avatar
Send message
Joined: 19 Nov 00
Posts: 31761
Credit: 13,144,410
RAC: 37,396
United Kingdom
Message 1148846 - Posted: 4 Sep 2011, 9:40:33 UTC

We need to remember that every 5 years or so a new batch of consumers leaves school and start becoming customers in their own right, not just using their parents facilities. They will make their own judgements and not neccessarily follow their parents lead.

Profile Orgil
Send message
Joined: 3 Aug 05
Posts: 979
Credit: 103,388
RAC: 21
Mongolia
Message 1148918 - Posted: 4 Sep 2011, 16:46:06 UTC

Marketing technologies are far more sophisticated to tap into generational gap or tapping into emerging trends or stimulating the profitable trends to dig your pocket through educated robbery.
____________
Mandtugai!

Profile Chris SProject donor
Volunteer tester
Avatar
Send message
Joined: 19 Nov 00
Posts: 31761
Credit: 13,144,410
RAC: 37,396
United Kingdom
Message 1148951 - Posted: 4 Sep 2011, 18:31:03 UTC

Marketing technologies are far more sophisticated


Agreed. Look at the techniques that Supermarkets use to encourage your spending.

1. Pink coloured tubes over the meat counter to make the meat look fresher

2. Regularly changing the aisle layouts, so that you have to visit all parts of the store to find your usual stuff. But of course, being tempted on the way to buy stuff you might not normally do.

3. Deliberately putting sweets and other goodies at the checkouts, so that mothers with bored kids in the queue, buy them to keep them quiet.

And there are dozens more, like background music, the actual order of foodstuufs from the entrance to the checkouts, and end of aisle bargain baskets. It's a complicated science that if done right, increases their turnover by up to 25%.

Sirius B
Volunteer tester
Avatar
Send message
Joined: 26 Dec 00
Posts: 11255
Credit: 1,679,177
RAC: 3,482
Israel
Message 1148987 - Posted: 4 Sep 2011, 19:53:41 UTC

Which is why they hate shoppers like me....have shopping list, get items on list & bugger off (after paying for said items of course).
____________

BarryAZ
Send message
Joined: 1 Apr 01
Posts: 2580
Credit: 12,178,582
RAC: 4,529
United States
Message 1149028 - Posted: 4 Sep 2011, 23:24:09 UTC - in response to Message 1148846.

And of course the 'veteran' consumers demonstrate such hysterically good judgement as well....

We need to remember that every 5 years or so a new batch of consumers leaves school and start becoming customers in their own right, not just using their parents facilities. They will make their own judgements and not neccessarily follow their parents lead.


____________

Profile Orgil
Send message
Joined: 3 Aug 05
Posts: 979
Credit: 103,388
RAC: 21
Mongolia
Message 1149065 - Posted: 5 Sep 2011, 2:45:54 UTC
Last modified: 5 Sep 2011, 2:48:26 UTC

One way it is likely that brilliant social engineering techniques that co-invented by street criminals and conartists got picked up by corporation marketing departments and then repolished to even more sophisticated level to not being filtered with common legal frameworks hence successfully empty your pocket.

Which is why this mass credit card burning plague wiped out those of sophisticated consumer geographic regions.
____________
Mandtugai!

Profile Dr Imaginario
Send message
Joined: 10 Aug 11
Posts: 172
Credit: 22,735
RAC: 0
Portugal
Message 1149125 - Posted: 5 Sep 2011, 9:29:48 UTC

Cable Companies and Cell Phone Providers can just change name after a few years, yes!!! in fact is all part of their marketing strategy, they just re-brand themselves to became more appealing to the new consumer and the old ones.

Yes in one way we are stupid, as these rebranding strategies are based in behavior studies.

So don't feel bad if you acquire new products to the same provider after he change is name and making a nice advertising effort.

Profile Michael John Hind
Avatar
Send message
Joined: 6 Feb 07
Posts: 1300
Credit: 2,970,716
RAC: 2,808
United Kingdom
Message 1149190 - Posted: 5 Sep 2011, 16:10:03 UTC - in response to Message 1149125.

Cable Companies and Cell Phone Providers can just change name after a few years, yes!!! in fact is all part of their marketing strategy, they just re-brand themselves to became more appealing to the new consumer and the old ones.

Yes in one way we are stupid, as these rebranding strategies are based in behavior studies.

So don't feel bad if you acquire new products to the same provider after he change is name and making a nice advertising effort.


Doc, it is our own faults here for we love to consume and allow ourselves to feel inadequate if we don't. It's down to mind set and the advertising agencies have mastered the technique in making us feel we are loosing out if we don't keep up to date with the latest trends, fashions, models etc. One technique used to fool the consumer come via that of re-branding, as already mentioned in other posts.

I've got everything, a house, a car, a hi-fi, a computer, a washing machine, a vacuum cleaner, a gas stove, an electric kettle, a microwave oven, an electric can opener, an electric lawn mower, DAB radio oh and two mobile phones. The newest out of all these is the washing machine, now almost three years old.
The oldest of these items, bar that of my house, is the hi-fi unit, now over 20 years old. My car is 11 years old, my microwave is 15 years old, my vacuum cleaner 12 years old my mobile phones both about 8 years old. I am a nightmare for the consumer supply industry for I only consume when my units gives up the ghost. I have just not permitted myself to fall foul to consumerism Skulduggery and to this end I witness first hand the financial benefits to be gained here.
But hey!! I don't have a television so perhaps this is the advantage I have over all the other consumers....the advertisers can't get at ME!!

Profile Chris SProject donor
Volunteer tester
Avatar
Send message
Joined: 19 Nov 00
Posts: 31761
Credit: 13,144,410
RAC: 37,396
United Kingdom
Message 1149197 - Posted: 5 Sep 2011, 16:18:50 UTC

Micahel, the reason that most of us here are immune from the usual marketing and advertising crap, is that we are of at least average, or above average intelligence.

The average oik in the street is as thick as two short planks. The reasons for that are being discussed elsewhere.

Profile Michael John Hind
Avatar
Send message
Joined: 6 Feb 07
Posts: 1300
Credit: 2,970,716
RAC: 2,808
United Kingdom
Message 1149203 - Posted: 5 Sep 2011, 16:29:36 UTC - in response to Message 1149197.
Last modified: 5 Sep 2011, 16:30:00 UTC

Micahel, the reason that most of us here are immune from the usual marketing and advertising crap, is that we are of at least average, or above average intelligence.

The average oik in the street is as thick as two short planks. The reasons for that are being discussed elsewhere.


Thanks Chris, good to know that I'm not an 'oik' (he-he-he)
But Chris, there are so many people who are well above average intelligence who do fall foul to this mass media marketing exercise, ploy, call what you like. To the point where they go broke and loose all in the end.

Profile Dr Imaginario
Send message
Joined: 10 Aug 11
Posts: 172
Credit: 22,735
RAC: 0
Portugal
Message 1149233 - Posted: 5 Sep 2011, 17:15:22 UTC

Do not forget that we behave different alone then when we are in a crowd.
Is not a question of being smarter or dumber, is just human nature.
If someone think he is different, well then good luck....

BarryAZ
Send message
Joined: 1 Apr 01
Posts: 2580
Credit: 12,178,582
RAC: 4,529
United States
Message 1149234 - Posted: 5 Sep 2011, 17:17:53 UTC

Yup, we are really that stupid -- we have two political parties that didn't change names, but changed politics. The 'Republicans' are still 'Republicans' but espouse the Norquistican Tea Party policies. The 'Democrats' are still 'Democrats' but espouse what used to be Republican policies.

And most voters haven't seemed to notice.
____________

Sirius B
Volunteer tester
Avatar
Send message
Joined: 26 Dec 00
Posts: 11255
Credit: 1,679,177
RAC: 3,482
Israel
Message 1149237 - Posted: 5 Sep 2011, 17:19:07 UTC - in response to Message 1149197.

Micahel, the reason that most of us here are immune from the usual marketing and advertising crap, is that we are of at least average, or above average intelligence.

The average oik in the street is as thick as two short planks. The reasons for that are being discussed elsewhere.


...who are you calling average..I'll let you know I'm short as a thick plank, thank you very much!
____________

Profile Michael John Hind
Avatar
Send message
Joined: 6 Feb 07
Posts: 1300
Credit: 2,970,716
RAC: 2,808
United Kingdom
Message 1149243 - Posted: 5 Sep 2011, 17:23:53 UTC - in response to Message 1149233.

Do not forget that we behave different alone then when we are in a crowd.
Is not a question of being smarter or dumber, is just human nature.
If someone think he is different, well then good luck....


Doc, some of us are different for we make sure that we don't get caught or trapped in a crowd.

Profile Michael John Hind
Avatar
Send message
Joined: 6 Feb 07
Posts: 1300
Credit: 2,970,716
RAC: 2,808
United Kingdom
Message 1149245 - Posted: 5 Sep 2011, 17:26:51 UTC - in response to Message 1149237.
Last modified: 5 Sep 2011, 17:28:35 UTC

Micahel, the reason that most of us here are immune from the usual marketing and advertising crap, is that we are of at least average, or above average intelligence.

The average oik in the street is as thick as two short planks. The reasons for that are being discussed elsewhere.


...who are you calling average..I'll let you know I'm short as a thick plank, thank you very much!


Sirius!!...get serious !! We're all trying to keep straight faces here? I'm not having much luck, I don't know about the others though??

Sirius B
Volunteer tester
Avatar
Send message
Joined: 26 Dec 00
Posts: 11255
Credit: 1,679,177
RAC: 3,482
Israel
Message 1149246 - Posted: 5 Sep 2011, 17:28:42 UTC

..sssh..you never know...some of these crunchers could be bankers or CEO's.....
____________

Profile Chris SProject donor
Volunteer tester
Avatar
Send message
Joined: 19 Nov 00
Posts: 31761
Credit: 13,144,410
RAC: 37,396
United Kingdom
Message 1149263 - Posted: 5 Sep 2011, 17:58:39 UTC

Or, *shock* *horror* Civil Servants ....... :-O

Profile Michael John Hind
Avatar
Send message
Joined: 6 Feb 07
Posts: 1300
Credit: 2,970,716
RAC: 2,808
United Kingdom
Message 1149283 - Posted: 5 Sep 2011, 18:33:59 UTC - in response to Message 1149263.

Or, *shock* *horror* Civil Servants ....... :-O


Infamy.. blasphemy...Christopher how could you!!...Young children may have access to this thread?

Sirius B
Volunteer tester
Avatar
Send message
Joined: 26 Dec 00
Posts: 11255
Credit: 1,679,177
RAC: 3,482
Israel
Message 1149286 - Posted: 5 Sep 2011, 18:38:12 UTC - in response to Message 1149283.

Or, *shock* *horror* Civil Servants ....... :-O


Infamy.. blasphemy...Christopher how could you!!...Young children may have access to this thread?



"infamy..infamy..the buggers have it in for me..."
____________

1 · 2 · 3 · Next

Message boards : Politics : Are we really so stupid that banks, cable companies and cell phone providers can just change names

Copyright © 2014 University of California